Full text of "Love Honor and Behave (Warner Bros. Pressbook, 1938)"

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The Screen’s New Love Match!
And the Swingtune That’s Rocking the World!

A WARNER BROS. Picture starring

WAYNE MORRIS PRISCILLA LANE

John Litel* Thomas Mitchelle Dick Forane Directed by Stanley Logan
° Screen Play by Clements Ripley & Michel Jacoby, Robert Buckner, Lawrence |
Kimble + Based.on a Saturday Evening Post Story by Stephen Vincent Benet
Hear “BEI MIR BIST DU SCHON” as only Priscilla can swing it!

Page Two

Professor

WAYNE
MORRIS

lectures on marriage

to teacher’s pet

PRISCILLA

LANE

Featuring 1938's Top Song Hit:
oa =} i ee: 1 oe ee >) Ue Yed “Lo) i

John Litel - Thomas Mitchell - Dick Foran > Directed b
Michel Jacoby, Robert Buckner, Lawrence Kimble « Based on a Saturday Evening Post Story by Stephen Vincent Benet

in WARNER BROS.’ raugnenit
4 i 4 . 2 = 4 z —

@ “If your loving wife ever
should disagree with you...

to push the argument...

524 Lines—Mat 401—60c

@ First, try a quiet, gentle,
peaceful compromise!...

@ In that case, a timely ca-
_ress will avert the storm!...

@ It may be necessary to
speak harshly to her!...

@ That never misses! Forever and ever, she'll

“LOVE, HONOR AND BEHAVE!”

y Stanley Logan - screen Play by Clements Ripley and

(This ad also available in three columns—Mat 301—294 Lines—45c}

LOVE, HONO
and BCH VE

IT’S THE GAYEST MADDEST LOVE RIOT OF 1938!

A WARNER BROS. Picture starring

It's a riot when this treat-
a 'em-rough- and - how- they-
Screen Play by Clements Ripley & Michel Jacoby, Robert Buckner, Lawrence Sa
Kimble « Based on a Saturday Evening Post Story by Stephen Vincent Benet
Hear "BEI MIR BIST DU SCHON? as only Priscilla can swing it!

360 Lines—Mat 303—45c

(This ad also in two-column form—on page 4)

Page Three

Meet the

GIRE FRIENO, FOLKS! |

It’s a honey
of a honeymoon when

WAYNE
MORRIS

tries to tame swing-queen

PRISCILLA
LANE

with JOHN LITEL - THOMAS MITCHELL - DICK FORAN - Directed by STANLEY LOGAN

Screen Play by Clements Ripley and Michel Jacoby, Robert Buckner, Lawrence
Kimble * Based on a Saturday Evening Post Story by Stephen Vincent Benet

156 Lines—Mat 210—30c

‘LOVE, HONOR
and BEHAVE

iT’S THE GAYEST MADDEST LOVE RIOT OF 1938!

A WARNER BROS. Picture starring

WAYNE MORRIS: PRISCILLA LANE

John Litele Thomas Mitchell Dick Forane Directed by Stanley Logan
Screen Play by Clements Ripley & Michel Jacoby, Robert Buckner, Lawrence
Kimble « Based on a Saturday Evening Post Story by Stephen Vincent Benet
Hear “BEI MIR BIST DU SCHON” as enly Priscilla can swing itl

158 Lines—Mat 214—30c

(This ad also in three columns—page 3)

Page Four

THE WAY
TOA
WOMAN’S
HEART...

IS
SHORT
AND SWEET!

See America’s Boy Friend

WAYNE
MORRIS

Make His Swingin’ Sweetie

PRISCILLA
LANE

Promise to

ohn Litel - Thomas Mitchell - Dick
oran ¢ Directed by Stanley Logan
A WARNER BROS, Picture

Screen Play by Clements Ripley and Michel Jacoby»
Robert Buckner, Lawrence Kimble » Based on a Sat-
urday Evening Post Story by Stephen Vincent Benet

126 Lines—Mat 109—1I5c

America’s Boy Friend and his
best gal in their first picture to-
gether! It’s a natural...it’s a wow!

WARNER BROS. Present

SO OO

and BEHAVE
song WAYNE MORRIS ..
PRISCILLA LANE

JOHN LITEL - THOMAS MITCHELL - DICK FORAN - Directed by STANLEY LOGAN
Hear 1938's Musical Sensation: “BEI MIR BIST DU SCHON”

Screen Play by Clements Ripley and Michel Jacoby, Robert Buckner, Lawrence
Kimble « Based on a Saturday Evening Post Story by Stephen Vincent Benet

WARNER BROS. Present

HOLLYWOOD'S No. 1 SWEETHEARTS

WAYNE
MORRIS

and
196 Lines—Mat 208—30c

PRISCILLA
LANE

IN THE No. 1 COMEDY OF THE YEAR

glia

HONOR
BEHAVE”

John Litel- Thomas Mitchell: Dick
Foran - Directed by Stanley Logan

Screen Play by Clements Ripley and Michel Jacoby,
Robert Buckner, Lawrence Kimble « Based on a Sat-
urday Evening Post Story by Stephen Vincent Benet

Mee...

the Sweethearts Who
Started the Whole
World Swinging to
Bei Mir Bist Du Schon’

he grinning’Kid of “Kid Galahad’

It's a riot when this treat- AYN E
97 Lines—Mat 108—15c ’em - rough - and - how- they-
like-it romeo teaches his

meets his match when he tackles

& Tain
LANE

in the season's
Ay most slappy-go-lovey hit!

ed also
> JOHN LITEL - THOMAS
MITCHELL - DICK FORAN

Directed by STANLEY LOGAN
A WARNER BROS. Picture

battling bride to.....
.\}

Screen Play by Clements Ripley and Michel Jacoby, Robert Buckner, Lawrence
Kimble + Based on a Saturday Evening Post Story by Stephen Vincent Benet

162 Lines—Mat 215—30c

Pagze Five

Page Six

Starring

WAYNE MORRIS
PRISCILLA LANE

JOHN LITEL * THOMAS MITCHELL + DICK FORAN
Directed by STANLEY LOGAN - A WARNER BROS. Picture

Screen Play by Clements Ripley and Michel Jacoby, Robert Buckner, Lawrence
Kimble - Based on a Saturday Evening Post Story by Stephen Vincent Benet

236 Lines—Mat 213—30c

THE KNOCKOUT COMEDY
OF THE YEAR!

starring

WAYNE MORRIS
PRISCILLA LANE

with John Litel - Thomas Mitchell - Dick Foran
Directed by Stanley Logan - a WARNER BROS. picture
Screen Play by Clements Ripley and Michel Jacoby,
Robert Buckner, Lawrence Kimble Based on a Sat-
urday Evening Post Story by Stephen Vincent Benet

33 Lines—Mat I 1 1—1I5c

You'll say “Bella! Bella! Wunderbar!“
when you see how grand they are in

‘LOVE,

HONOR

and

BCHAVC'

starring

WAYNE MORRIS
PRISCILLA LANE

with John Litel - Thomas Mitchell - Dick Foran
Directed by Stanley Logan + a WARNER BROS. Picture
Screen Play by Clements Ripley and Michel Jacoby:
Robert Buckner, Lawrence Kimble + Based on a Sat-
urday Evening Post Story by Stephen Vincent Benet

69 Lines—Mat | 13—I5c

HE LOVES ’EM...

WARNER BROS. Present

WAYNE MORRIS

PRISCILLA LANE

LOVE,
HONOR

BEHAVE

a Hear 1938's Musical Sensation:
“BEI MIR BIST DU SCHON”

John Litel- Thomas Mitchell - Dick
Foran - Directed by Stanley Logan

Screen Play by Clements Ripley and Michel Jacoby»
Robert Buckner, Lawrence Kimble + Based on a Sat-
urday Evening Post Story by Stephen Vincent Benet

77 Lines—Mat | 14—1I5c

starring

WAYNE MORRIS
PRISCILLA LANE

JOHN LITEL - THOMAS MITCHELL - DICK FORAN - Directed by STANLEY LOGAN
Screen Play by Clements Ripley and Michel Jacoby, Robert Buckner, Lawrence
Kimble » Based on a Saturday Evening Post Story by Stephen Vincent Benet

68 Lines—Mat 212—30c

THEY'RE JUST PRACTISING UP FOR THE REAL THING:

Here come those huggin’
kissin’, swing-time sweeties!

WAYNE
MORRIS

PRISCILLA
LANE

with JOHN LITEL- THOMAS
MITCHELL - DICK FORAN
Directed by STANLEY LOGAN

Screen Play by Clements Ripley &
Michel Jacoby, Robert Buckner,
Lawrence Kimble « Based ona
Saturday Evening Post Story
by Stephen Vincent Benet

286 Lines—Mat 207—30c

(This ad also in one column—page 8)

Page. Seven

Page Eighi

THEY'RE JUST PRACTISING UP FOR THE REAL THING!

Here come those huggin’
kissin’, swing-time sweeties!

WAYNE
MORRIS

PRISCILLA
LANE

with JOHN LITEL-THOMAS
MITCHELL - DICK FORAN
Directed by STANLEY LOGAN
Screen Play by Ciements Ripley &
Michel Jacoby, Robert Buckner,
Lawrence Kimble + Based on a
Saturday Evening Post Story
by Stephen Vincent Benet

LOVE, HONOR
and BCH n\\4 :

starring

WAYNE MORRIS
PRISCILLA LANE

Hear: “BEI MIR BIST DU SCHON”

with John Litel - Thomas Mitchell - Dick Foran
Directed by Stanley Logan « a WARNER BROS. Picture
Screen Play by Clements Ripley and Michel Jacoby,
Robert Buckner, Lawrence Kimble - Based on a Sat-
urday Evening Post Story by Stephen Vincent Benet

52 Lines—Mat 112—15c

69 Lines—Mat 107—15c

(This ad also in two
columns — page 7)

A WARNER BROS.
Picture starring

NE
MORRI

PRISCILLA

, John Litel - Thomas
Mitchell - Dick Foran
Directed by Stanley Logan

Screen Play by Clements Ripley and Michel Jacoby, Robert Buckner, Lawrence
Kimble » Based on a Saturday Evening Post Story by Stephen Vincent Benet

297 Lines—Mat 302—45c¢

IT’S a HONEY of a HONEYMOON!

"Bella! Bella! Wunderbar!
Need We Tell You How

WAYNE PRISCILLA

MORRIS - LANE

with John Litel - Thomas Mitchell - Dick Foran
Directed by Stanley Logan - a WARNER BROS. Picture
Screen Play by Clements Ripley and Michel Jacoby,.
Robert Buckner, Lawrence Kimble +» Based on a Sat-
urday Evening Post Story by Stephen Vincent Benet

Grand They Are in

|
|
|

26 Lines—Mat | 10—I5c

First Time On the Screen:
“BEI MIR BIST DU SCHON”

starring

WAYNE MORRIS
PRISCILLA LANE

A WARNER BROS. Picture

with JOHN LITEL - THOMAS MITCHELL - DICK FORAN - Directed by STANLEY LOGAN
Screen Play by Clements Ripley and Michel Jacoby, Robert Buckner, Lawrence
Kimble « Based on a Saturday Evening Post Story by Stephen Vincent Benet

Featuring 1938’s Top Song Hit:
"BEI MIR BIST DU SCHON”

WAYNE MORRIS - PRISCILLA LANE

128 Lines—Mat 209—30c

66 Lines—Mat 21 1—30c

Official Billing

| Warner Bros.

ent.

Now she must i
twice her weight in

at the same tine MON OR AND BEHAVE

100%

Vitaphone
Shorts

TECHNICOLOR CARTOON — “My Little
Buckaroo”—Hilarious gag situations based
on the hit tune of the same name.

(Merrie Melodies—7 minutes—No. 3407)

Vitaphone

Trailer... 40%

Picture, Inc., present 5%

Shows you how to

go to town to put
over the show and
the two lovable kids
it stars — Wayne
Morris and Priscilla
Lane! We've set the
ads in the same way
—to fit the sparkling
comedy and roman-
tic situations — in

the hit class!

The worst thing pm
cilla Lane has had with
down” in Hollywood,

clares are the candid RIS ——— PRISCILL A LANE

shots Fred Waring, her
boss, snapped of her t 75%
shower bath. The pictui
Pee trie but MAS MITCHELL * DICK FORAN
says she has taken s 20
kidding sho ie «*~ *” %o
e e

Directed by Stanley Logan

Screen Play by Clements Ripley and Michel Jacoby 3%

Robert Buckner, Lawrence Kimble 3%
Based on a Saturday Evening Post
Story by Stephen Vincent Benet 2%
® é
A Warner Bros. Picture 5%
® *

The Picture That Introduces the
Sensation of the 1938 Music World 5%

“BEI MIR BIST DU SCHON”

“BENNY MEROFF AND ORCH.”’—Swing
band known from coast to coast for hot
rhythm and unusual novelties. Features
by Jackie Marshall and Florence Gast.

(Melody Masters—11 minutes—No. 3707)

MUSICAL REVUE—“Waiting Around’—
Gay musical comedy with such headliners
as Jimmy Shea, Gus Raymond, Frank
Libuse, and the Stanley Twins.

(Broadway Brevities—
20 minutes—No. 3027)

FLOYD GIBBONS — “Hit and Run” —
Thrill-packed adventure told by the “Head-
line Hunter.” Cast includes Giles Kellog,
Peggy O’Donnell, Robert Elliot.

(Your True Adventure—
13 minutes—No. 3307)

VARIETY ACTS—‘Vitaphone Gambols”
—A fast-moving revue including routines
by Elaine Dowling and the Tip-Top Girls,
Masters and Rollins, Chez Chase, and the
A.B.C. Trio.
(Vitaphone Varieties—
10 minutes—No. 3907)

RADIO RAMBLERS — “Alibi Time” —~
Famous Radio Ramblers imitate Bing
Crosby, Clyde McCoy, and Amos and Andy.
Cast includes Joe Downing, Edith Roarke,
Morgan Conway.

(Vitaphone Varieties—
11 minutes—No. 3906)

Page Nine

oe Os

LOVE, HONOR AND
BEHAVE’ IS COMEDY
COMING TO STRAND

“Love, Honor and Behave,” an
engaging comedy about young mar-
ried life, and co-starring two
sensational young actors, Wayne
Morris and Priscilla Lane, has
been scheduled as the next feature
attraction at the Strand Theatre,
where it will open on Friday.

You’ll remember Morris as the
“Kid” of that recent success, “Kid
Galahad,” in which he sky-rocketed
to stardom. Six-foot-four of blonde
and grinning manhood, he’s the
answer to any maiden’s prayer and
a swell actor besides. As for Pris-
cilla Lane, she’s the small armful
of crooning dynamite who vamped
her way to fame in “Varsity
Show.” The team is said to be one
of the most romantic and delight-
ful pairs the screen has ever had.

“Bei Mir Bist Du Schon,” the
novelty swing tune which has
taken the country by storm, is
featured in the picture. And you
haven’t heard it until you hear
Priscilla croon it to Wayne.

The story, based on Stephen
Vincent Benet’s Saturday Evening
Post story, “Everybody Was Very
Nice,” deals with a pair of child-
hood sweethearts who grow up in
an atmosphere of divorce. They
marry and that’s when the trou-
ble starts, but they overcome their
difficulties in a novel fashion. One
of the highlights in the picture is
said to be a fistic battle between
Wayne and Priscilla, out of which
both emerge with black eyes and a
brand new respect for each other.

In the supporting cast are Dick
Foran, John Litel, Thomas Mit-
chell, Barbara O’Neil, Mona Bar-
rie and Dickie Moore. Stanley Lo-
gan directed, working from a screen
adaptation by Clements Ripley,
Robert Buckner, Michel Jacoby
and Lawrence Kimble.

PRISCILLA CROONS ‘BEI
MIR BIST DU SCHON’

First to introduce on the screen
the new song sensation, “Bei Mir
Bist Du Schén” (“Means That
You’re Grand”) is Priscilla Lane.

It is the one and only number
the songbird of radio and screen
fame sings in her new Warner
Bros. romantic film, “Love, Honor
and Behave,” which opens next
Friday at the Strand Theatre.

Written by Sholom Secunda,
“Bei Mir Bist Du Schon” bears
the unusual distinction of having
sold more than 100,000 copies the
first week it was placed on sale.
This is an unusually high mark
on sheet music sales in the present
market.

Secunda wrote the music, Jacob
Jacobs wrote the original lyrics
and the English version is by
Cahn-Chaplin.

The song was found to be ideally
suited to “Love, Honor and Be-
have,” in which Miss Lane and
Wayne Morris are featured and
was purchased by Warner Bros.

“Love, Honor and Behave” is a
delightful comedy of young mar-
ried life. Besides Miss Lane and
Morris, the cast includes Dick
Foran, John Litel, Barbara O’Neil,
and Dickie Moore. It was adapted
from a Stephen Vincent Benet
story by Clements Ripley, Robert
Buckner, Michel Jacoby and Law-
rence Kimble.

VETERAN AT TWELVE
Dickie Moore, now 12, has been
a movie actor since he was 11
months old and has more success-
ful pictures and a more brilliant
career to his credit than many an
actor years his senior.

Page Ten

AUVANCE

\
eae NN
iy
ew ay

ROUGH ROMEO AND BATTLING BRIDE

PUDETCTI YT

Mat 206—30¢

This is an in-between-rounds photo of Wayne Morris avnih Priscilla
Lane who appear in their first co-starring comedy hit, “Love,
Honor And Behave” produced by Warner Bros. It’s a treat ’em
rough, kiss and make up kind of a romance which comes neatly
packed for laughs, next Friday at the Strand Theatre.

Priscilla Lane—‘K1 d , M Orris

Screen’s Newest Love Team

It started back in the days when
Beverly was the Bayne of Francis
X. Bushman’s existence.

Movie fans showed then they
wanted team-work in pictures and
team-work they’ve had ever since.

Tastes in movie heroes and hero-
ines may change but the basic al-
lure back of romantic combinations
never varies.

It’s something that movie pro-
ducers can’t guess—something the
public itself decrees. They select
a handsome man and a beautiful

PRISCILLA
LANE

She Loves
Wayne

Mat 105—15e

girl who seem ideally suited to
each other in a romantic way. If
there is a hint that their sereen
romance is carried into their pri-
vate lives, so much the better.
That’s one reason why Holly-
wood’s newest romantic team —
Wayne Morris and Priscilla Lane—-
who were cast together in “Love,
Honor and Behave,” the Warner
Bros. comedy-drama that opens
next Friday at the Strand Theatre,
by popular demand seem destined to
become the newest sensations in
romantic screen couples. On the
screen they make love and marry—
off the screen they are holding
hands seriously and intently.
Bushman and Bayne started the
romantic team scheme and roman-
tic teams have made screen history
ever since. Another generation of
fans will never forget the Norma
Talmadge-Gene O’Brien combina-
tion; the light romantic comedies
made by Douglas MacLean and
Doris May and those featuring
Jack Mulhall and Dorothy Mackaill
or the Richard Barthelmess and
Dorothy Gish film romances.
Other milestones in cinema his-
tory were set by the late John
Gilbert and Greta Garbo; by Ron-
ald Colman and Vilma Banky. And

it was the fans of today who de-
manded that Janet Gaynor and
Charles Farrell be teamed after the
silent version of “Seventh Heav-
en.” For many years those same
fans forced this combination to be
continued with their interest lag-
ging only in recent years.

The name of Powell seems to
hold a fascination for present day
fans in their quest for romantic
combinations. There’s the Joan
Blondell-Dick Powell duo; the
Carole Lombard-William Po --"

team A

"ve F
a ey
spite their divorce. eth Mae TSN

Jeannette MacDonald-Nelson Eddy
team which holds in popularity de-
spite her marriage to Gene Ray-
mond and the Fred Astaire and
Ginger Rogers combination.

If the fans have their way an-
other romantic screen team will be
that of Robert Taylor and Barbara
Stanwyck. And fans have a way of
getting what they want.

Producers have tried experiment-
ing in romantic teams. They have
tried teaming extremely capable
players but if the combination lacks
that mysterious something the fan
demands, it is doomed to failure.

The Wayne Morris-Priscilla Lane
combination invited such an imme-
diate spark that other stories are
being prepared without waiting to
see how “Love, Honor and Be-
have” goes. In fact “Men Are Such
Fools” is already in production.

“Love, Honor and Behave” was
written by Stephen Vincent Benet
and directed by Stanley Logan
from the screenplay by Clements
Ripley, Robert Buckner, Michel Ja-
coby and Lawrence Kimble. Those
in the cast are Dick Foran, John
Litel, Barbara O’Neil, Mona Bar-
rie, and Dickie Moore,

CINEMA’S LATEST
LOVE MATCH JUST
WON'T TELL ALL!

A big Hollywood motion picture
studio is a little like a big family
in more ways than one. A happy,
noisy, quarrelsome but loyal
family.

The players under contract to
Warner Bros. are like that. They
have a certain community of in-
terest and even though they may
not all be always happy, they
have a kind of family curiosity
about everything that another con-
tract player does, says or is re-
ported to have done or said.

So a recent printed report that
Wayne Morris and Priscilla Lane
are or will be married excited them
all, the other young players par-
ticularly.

The good-looking Wayne and
Priscilla play the leading parts in
“Love, Honor and Behave,” the
comedy-drama that is due to open
next Friday at the Strand The-
atre.

A few at the studio professed to
believe the matrimonial _ story.
Others were “absolutely sure” that
the rumor was false. They con-
gregated on the sets and about the
dressing rooms before and after
working hours, exchanging opin-
ions and what facts they had—if
any.

The concensus of opinion seems
to have been that the report, at
best, was exaggerated. Both prin-
cipals played the game, however,
and refused to commit themselves.

“Wouldn’t you like to know?”
grinned Morris.

“You can’t believe all you hear,”
declared Priscilla.

And that’s all the “family”
knows—except what it reads in
the papers.

Priscilla and Wayne, like the
daisies in the field, just won’t tell.

WAYNE ‘KID’ MORRIS
IS OBLIGING SWAIN

Wayne (Kid Galahad) Morris
of the movies, is an obliging swain.

He and Priscilla (Pat) Lane,
with whom he was filming “Love,
Honor and Behave,” the Warner
Bros. comedy-drama due to open
next Friday at the Strand The-
tre, decided to go out together one
Saturday night.

“Should we dress?’’ asked
Wayne.

“Let’s not,” said Priscilla. “As
long as we’re just going to a movie
I think T’ll wear slacks.”

When Wayne called for her she
was attired in a chic street suit,
the slacks apparently forgotten.
He took one reproachful look at
her and then glanced down at the
rubber tennis shoes he was wear-
ing with his tweed suit.

Nothing was said about the sub-
ject of clothes. When they
reached Hollywood, Wayne parked
the car on the boulevard, excused
himself and disappeared. Pres-
ently he returned, wearing a new
pair of tan shoes which he had
just purchased.

“Are these any better, Pat?” he
asked.

“They’re lovely,” said Pat, “but
your sox don’t go well with
them—”

“Excuse me,’ said Wayne pa-
tiently, disappearing again. He
returned wearing new sox.

And then they went to a movie
—the midnight show!

SHE COLLECTS FAUNA
Mona Barrie, who has an at-
tractive role in “Love, Honor and
Behave,” at the Strand Theatre,
has one of the largest and most
complete collections of tropical

fish and birds in the country.

AGE QF FLAPPERS IS
PICTURED IN “LOVE,
HONOR AND BEHAVE

Bobbed hair that doesn’t look
like bobbed hair.

A woman daringly smoking a
cigaret.

Bathtub gin and young girls
who rendezvous at cocktail bars
with their boy friends without
ruining their reputations.

Young people who more or less
willingly obey their parents—
and others who insist upon their
right to rule their own lives and
make their own mistakes.

These are not the musings of an
oldster but the problems confront-
ing the very young and very alert
technical men and others con-
cerned with the filming of “Love,
Honor and Behave,” Warner Bros.
romantic tale of youth featuring
Wayne Morris and Priscilla Lane.
This comedy-drama comes to the
Strand Theatre next Friday.

Eighteen years is not a long
space of time in these swift, mod-
ern days, but it represents many
changes in the American scene, ac-
cording to Director Stanley Logan.
Changes of which the average per-
son is not aware but which must
be recognized in a story that cov-
ers that length of time if the
picture is to have the ring of
authenticity.

The story of “Love, Honor and
Behave” opens in the turbulent
period right after the World
War. Wayne and Priscilla are
in their childhood and their re-
spective parents, Barbara O’Neil
and Thomas Mitchell, and Mona
Barrie and John Litel are em-
broiled in the exciting times of the
interesting post war days.

The days when women were first
submitting to the barbers’ shears
and weeping afterwards, before
they had the courage to go in for
shingles and boyish haircuts. The
days when persons who never
drank before were making their
own home brew. In other words,
the age of that all-American in-
vention, the flapper.

IMPORTS CHOW MEIN

Barbara O’Neil, treating the
cast and crew of “Love, Honor
and Behave” at Warner Bros.
studio, to a chow mein feast, re-
vealed that every Saturday she
receives a shipment of the Oriental
dish of American origin by plane
from Minneapolis.

LOVELY PRISCILLA

Mat 101—15c

Miss Lane who hails from Indian-
ola, Iowa, also hales crockery and
stuff when she swings into a love
battle with Wayne Morris in “Love,
Honor And Behave” coming to the
Strand Theatre on Friday.

LOVE AT FIRST FIGHT!

Mat 203—30c

Here we see the aftermath of the swellest knock-down, kiss--and-
make-up romance for two. The two are no other than Priscilla Lane
and Wayne Morris who do it for love and the movies in “Love,
Honor And Behave,” Warner Bros. comedy, which will be featured
on the Strand screen starting next Friday.

Love, Honor And Behave’
Is Love Battle of the Year

Things are getting tougher and
tougher for the movie pretties
every day. The weaker sex is no
more.

Time was when a movie candi-
date merely had to be lovely to
look at and possess a_ certain
amount of potential histrionic tal-
ent.

Now she must be able to lick
twice her weight in wildcats—and
at the same time look pretty and
sweet and feminine.

The worst thing pretty Pris-
cilla Lane has had to “live
down” in Hollywood, she de-
clares are the candid camera
shots Fred Waring, her former
boss, snapped of her taking a
shower bath. The pictures were
perfectly innocent and _ ap-
peared in “Life,” but Priscilla
says she has taken so much
kidding she is afraid to bathe
without posting guards and
double-locking all the doors.
Just the sight of a ‘candid
camera’ makes her feel as
though she were’ walking
around in the_ altogether.
That’s why Priscilla, who isn’t
the least bit upstage, simply
refuses to pose for the camera
when she’s away from the
studio. At present, she is
leading lady in “Love, Honor
and Behave.”

Take the case of Wayne Morris
and Priscilla Lane, new love team
starring in Warner Bros. “Love,
Honor and Behave.”

Wayne’s fighting weight is 190
pounds and he is 6 feet 2. Pris-
cilla, soaking wet, weighs 100
pounds and is 5 feet 2.

The two go to battle in the in-
terests of love that makes ring—
pardon—screen history.

Just by way of a curtain raiser
and, perhaps, a bit of training,
Wayne throws Dick Foran out of
the house. Then he tells Priscilla
to sit down and when she refuses,
picks her up bodily and slams her
down on a sofa. She leaps to her

feet, slaps his face and he ad-
vances on her with an infuriating
smile.

“Okay, baby, you asked for it,”
he says in the vernacular.

Whereupon he slaps her, giving
her a black eye. She retaliates
with a well-thrown book and he
becomes decorated with the pro-
verbial “shiner” and the fight is on.
Furniture is broken, lamps are
smashed as they go round and
round through living room, kitchen
and other rooms of their charming
little home. You see, they are mar-
-ried, which makes everything per-
fectly all right.

Socking women in pictures is not
new. James Cagney started it when
he pushed a grapefruit into Mae
Clarke’s face in “Public Enemy.”
At one time Jimmy and Clark
Gable were leading contenders for
the title of “No. 1 Woman Socker”
of the screen. Edward G. Robinson
helped things along when he booted
Margaret Livingston, where people
usually are booted, in ‘Smart
Money.”

Fredric March knocks out Carole
Lombard and she returns the com-
pliment in “Nothing Sacred” and
now Wayne and Priscilla are rais-
ing the new screen sport to an even
higher plane of realism.

To the men who have long suf-
fered in silence because’ they
thought it wasn’t nice to slap a
woman, it is all very confusing.

But those men are among the
fans who are demanding this new
and more glorified trend in enter-
tainment. And don’t think the fem-
inine members of the audience don’t
enjoy it. They love it because it
shows a woman can dish it as well
as take it—even if it shatters the
legend of the weaker sex.

A word of caution to the mar-
ried men present, however. Don’t
let the movies sell you an idea.

Maybe the little woman needs a
sock on the chin—but you better
buy her silk hose instead. She may
be able to dish it more than you
can take it.

LANE AND HER WAYNE
STAGE A LOVE BOUT
IN COMEDY ROMANCE

This is the day of new thought
in the rearing of children.

There are some who advocate
the giving of a clock and a ham-
mer to a youngster, so he can find
out for himself what their rela-
tivity is. ‘And when it’s all over
they don’t sympathize with smashed
fingers or attempt to make the
clock tick again.

The dominating type prefers to
make laboratory specimens of thei:
off-spring, dictating their life, ca-
reer, habits and very thoughts.

It is a product of this latter
school that Priscilla Lane finds
Wayne Morris in the amusing
comedy romance, “Love, Honor and
Behave,” in which they are cur-
rently featured by Warner Bros.,
and which will open next Friday
at the Strand Theatre.

The girl finds her childhood
playmate is a splendid example of
scientific rearing by his mother,
Barbara O’Neil, of “Stella Dallas”
fame, and Priscilla, with energy
and hilarious consequences, pro-
ceeds to matriculate him in her
own school of thought.

They swap black eyes before
the matter is satisfactorily ad-
justed in the swift-moving, fasci-
nating story by Stephen Vincent
Benet, which is dedicated to all
persons of all ages on either side
of the question who would like to
have their own way.

John Litel, who scored such a
hit in “Aleatraz Island,” Mona
Barrie, Dick Foran, Dickie Moore
and Thomas Mitchell are others in
the cast of this ultra-modern pic-
ture. Stanley Logan directed.

HAS HOME THEATRE

Wayne Morris, of the movies,
has a completely equipped theatre
with a seating capacity of 10 per-
sons in his home. There he con-
tinues his study of set designing,
lighting and other theatrical arts
started at the Pasadena Com-
munity Playhouse before he en-
tered pictures.

There also he rehearses his lines
for his pictures, his latest use of
the theatre being for his new
Warner Bros film “Love, Honor
and Behave,” which opens next
Friday at the Strand Theatre. In
rehearsing a scene he set the
stage with dummies for actors.

WAYNE MORRIS

Mat 102—15c

America’s boy friend has a way
with his girl friends. It’s all dem-
onstrated in “Love, Honor And Be-
have,” the sock ’em and love ’em
honeymoon wow coming Friday to
the Strand Theatre.

Page Eleven

PRISCILLA'S HOBBY 15
RAISING PUSSY CATS

Priscilla Lane of the movies has
realized a great ambition.

A realization made _ possible
when she, her sister Rosemary
and their mother moved to a
small ranch at Encino, California.

Priscilla is raising cats. Cats
of every variety and description,
with a pair of rare Siamese kit-
tens given to her recently by Ian
Hunter as the present royal rulers
of the ranch.

All her life she has been crazy
about cats—especially kittens. She
says they have merely scratched
the surface (oops, pardon) of her
ambition but she has made a
pretty good start.

She has Persian, Angora and
plain, ordinary Maltese cats in ad-
dition to the Siamese kittens and
says she won’t be satisfied until
she has every known breed of cat,
barring lions and tigers.

Wayne Morris gave her a pair
of Manx cats when they finished
their new Warner Bros. picture,
“Love, Honor and Behave,” the
comedy-drama that opens next Fri-
day at the Strand Theatre.

JOHN LITEL DOSES
AILING FILM STARS

Husky, hoarse voices, the bane
of an actor’s existence, are a
rarity during the making of pic-
tures in which John Litel appears.
Because of this, his fellow actors
have nicknamed him “Doc’’ Litel.

Litel’s remedy for the hoarse
voices is a coughdrop made from
an old English formula which in-
cludes linseed oil and menthol
among its ingredients. The cough-
drop is manufactured by the father
of Litel’s wife.

During the filming of “Love,
Honor and Behave,” the engross-
ing Warner Bros. comedy-drama
featuring Wayne Morris and Pris-
cilla Lane, which comes to the
Strand Theatre next Friday, Litel
kept a case of the lozenges on the
set at all times.

Whenever a player complained
of a throaty voice, Litel immedi-
ately presented him with a box of
the coughdrops. As a result of
his activity and generosity, fame
of the coughdrops, which are said
to be very soothing, is spreading
throughout Hollywood.

So popular have the lozenges be-
come that Litel is considering
opening an office in Hollywood to
market them as a sideline venture.

NO GLAMOR GIRL STUFF

Priscilla Lane, now of the
movies, forgot she had another
show to do while playing Charlotte,
N. C., with Fred Waring and His

Pennsylvanians and_ started to

wash her hair in her dressing
room. Fred dragged her on the
stage and explained her bedrag-
gled, wet locks to the howling de-
light of the audience and her own
embarrassment.

Miss Lane now has the leading
feminine part in “Love, Honor and
Behave,” which comes to the
Strand Theatre next Friday. It
is a Warner Bros. comedy-drama
directed by Stanley Logan and
with Wayne Morris as the hero.

ALWAYS HAS A FLOWER
Stanley Logan, who directed

“Love, Honor and Behave” for .

Warner Bros., is just English
enough to appear every day with
a white carnation in his button-
hole. The flower never gets a
chance to wither because the script
girl has a standing order to see
that it is replaced every few hours.

Page Twelve

Mat 201-—30c

When two boys, Wayne Morris and Dick Foran, meet girl, Priscilla
Lane, they become this way about each other: Love, Honor and
Behave, which is another way of introducing the name and stars
of Warner Bros. comedy hit which is the Strand’s next attraction.

Fans Demand Lane-Morris

Love Team—And T hey Get It!

Screen history repeats itself and
another film cycle is born.

Which is another way of saying
that the public demands and gets
what it wants.

The day of the romantic screen
team has returned. Take one
handsome hero and a_ beautiful
girl, ideally suited to each other,

Mat 106—15c

WAYNE LOVES LANE
Hollywood's Latest Love Match!

and you have the team. Put them
through all sorts of difficulties with
boy winning girl in the final reel
and you have what the public
wants.

Boy and girl even may marry
early in the picture. That would
have been out of the question a
few years ago but now exempli-
fies the modern note to the cycle.

Years ago the screen had the
romantic team of Jack Mulhall and
Dorothy Mackail and Douglas
MacLean and Doris May, to men-
tion but two of the outstanding
ones.

Today it has, among others,
Errol Flynn and Olivia deHavil-
land, Tyrone Power and Loretta
Young, and Dick Powell and Joan
Blondell. The studio wanted to
team Power and Sonja Heinie but

popular demand took him off the
ice to team up with Loretta.

Newest of the combinations is
Wayne Morris and Priscilla Lane.
Wayne leaped to the top of public
favor in a single picture—“‘Kid
Galahad.” The far-sighted War-
ner Bros. immediately saw his
possibilities and sought an intrigu-
ing young lovely to team with him.

Solution of their problem was
taken out of their hands. Gay,
lovely young Priscilla Lane came
along with Fred Waring and his
Pennsylvanians to film “Varsity
Show.” When the picture was re-
leased, Priscilla was such a hit
that the studio signed her to a
long term contract.

Then the fan letters started
pouring in. They all struck the
same note, in that mysterious, un-
canny affinity fan mail often has
for one subject.

Wayne Morris had found his
girl friend. And if the studio
didn’t team him with Priscilla
Lane, the letters would keep up
the barrage until the studio did.

The result is “Love, Honor and
Behave,” the comedy-drama _ in
which the youngsters are co-
starred and which opens next Fri-
day at the Strand Theatre.

Husky Wayne and diminutive
Priscilla show every indication of
being the answer to the fans’
prayer.

So impressive has been their
work during the short time the
picture has been showing that the
studio already is making bigger
and better plans for them.

Following this picture, Wayne
and Priscilla will be teamed in
“Men Are Such Fools,” the next
in a long series of teaming films.

SIMPLIFIES HIS NAME

The real full name of Wayne
Morris is Bert DeWayne Morris
which was too high falutin for the
movies. Wayne is at present play-
ing the lead in “Love, Honor and
Behave,” the Warner Bros. com-
edy-drama coming to the Strand.

‘SAILOR’ DICK FORAN
READY TO EMBARK

Building boats in the hot San
Fernando Valley of California, 15
and more miles from the ocean, is
no novelty. Shipwrights, amateur
and professional, ply their trade
all over the valley without any-
body giving it a second thought.
The boats are transported to salt
water by trucks.

But when a movie star is en-
gaged in such a work, that’s some-
thing else.

For many months, Dick Foran,
Warner Bros. star, has been

_ building a sloop. If he can obtain

an extended leave of absence from
the studio, he will sail from San
Pedro for New York in early
Summer. With Foran will be five
of his friends, and the trip will be
made around Cape Horn.

Foran, in revealing his plans on
the ‘‘Love, Honor and Behave” set
at Warner Bros. studio, said he
estimates the trip will take from
three to six months.

WAYNE MORRIS MADE
A FRIENDLY INDIAN’

Several months ago Wayne (Kid
Galahad) Morris was made a
“Friendly Indian.”

He was initiated by a large
group of Los Angeles Y.M.C.A.
boys who belong to the organiza-
tion. They let him off without pad-
dling or other unpleasant initia-
tion ceremonies and Wayne has
been proud of his affiliation ever
since.

Now he is looking around for a
way to repay the boys—who are
youngsters from nine to twelve
years of age.

“Sing for them,” suggested Wil-
lard Parker, actor friend of
Wayne’s.

“I won’t do it,” said Wayne,
“but just the same I’ll bet they
would like it.” Wayne is a little
sensitive about his voice and the
fact that he has never been allowed
to sing in a picture.

“Some night,” he added, “you’ll
see the whole bunch of us—all
Friendly Indians —out together,
having a whale of a time. That’ll
be my Indians and me!”

Wayne is currently co-starring
with Priscilla Lane in “Love
Honor and Behave,” the Warner
Bros. comedy-drama.

PRISCILLA NOW A STAR

When Priscilla Lane, signed
again by Warner Bros. following
her exceptional work in “Varsity
Show,” started her leading role in
“Love, Honor and Behave,” she
found a huge Neon star affixed t#
her dressing room door.

“BUY A BEER,
MR. SHANE”

Ever since “Bei Mir Bist
Du Schon,” the theme song of
“Love, Honor and Behave,”
was first played over the air,
the publishers have been re-
ceiving requests for copies
and more copies. But some
of the writers-in just couldn’t
catch the name _ properly.
Here are just a few of the
garbled titles: “Buy a Beer,
Mr. Schane”; “Mr. Barney
McShane”; “Buy Me _ the
Same”; and one more imagi-
native music dealer wrote in
for twenty-five copies of “My
Mere Bits of Shame.” An-
other wrote in simply for that
new French song. The latest
variation on it (with apolo-
gies to another popular song
of the day) is “Have You
Met Miss DuShane?”

OFF SCREEN LOVE
TEAM STAR IN ‘LOVE,
HONOR AND BEHAVE’

Bringing before the movie fans
a new and _ youthful romantic
team, a Warner Bros. comedy-
drama called “Love, Honor and
Behave,” had its first local show-
ing yesterday, at the Strand The-
atre.

The youngsters are Wayne Mor-
ris, the blond giant who scored so
sensationally in his first picture,
“Kid Galahad,” and petite Priscilla
Lane, who had about the same sort
of success in her first film, “Var-
sity Show.”

It is the intention of the War-
ners to keep Wayne and Priscilla
together in a number of comedy
productions.

“Love, Honor and Behave” is a
story about a boy who has been
brought up by his mother to be a
graceful loser rather than a win-
ner in the affairs of life. The
mother is Barbara O’Neil, who
had such a triumph recently in
“Stella Dallas.”

Wayne Morris and Priscilla
Lane are shown first as childhood
sweethearts. They grow up and
eventually marry but not until
then does the girl realize what a
weakling the boy is. She cures
him of his yellowness by fighting
with him and after the current
fashion of the movies, they sock
each other with bare fists. Wayne
and Priscilla come out of this en-
counter with a nice black eye
apiece.

The photoplay was made from
a national magazine story by
Stephen Vincent Benet called
“Everybody Was Very Nice.” It
was adapted for screen purposes
by Clements Ripley, Robert Buck-
ner, Michel Jacoby and Lawrence
Kimble. Stanley Logan was the
director. The supporting cast in-
cludes such noted players as John
Litel, Dick Foran, Thomas Mit-
chell, Mona Barrie, Minor Wat-
son, Donald Briggs and the child
star, Dickie Moore.

‘“FAUNTLEROY’ FORAN

Strained relations between Dick
Foran and Warner Bros. studio

resulted when he was told he’d ~

have to wear a brown corduroy
Fauntleroy suit in “Love, Honor
and Behave,” the comedy now on
the screen at the Strand Theatre.
He was afraid his pals would hear
about it. But he’s playing the role
and wearing the suit. That’s Hol-
lywood — doing what you _ don’t
want to do!

NO SISSY STUFF FOR HIM

When little Dickie Moore, who
portrays Wayne Morris at the age
of eight in Warner Bros.’ “Love,
Honor and Behave,” had to bleach
his hair to match the star’s, he
demanded that he be supplied with
a dark wig to wear home so the
neighborhood kids wouldn’t “rib”
him about the bleaching. He got it!

Cast of Characters

Ted, Peinter....,...> Wayne Morris
BAC DAT a ers es. Priscilla Lane
SiMe Ake i 5.6.2 ss Jdonn Litel
Dan Painter..... Thomas Mitchell
Pete. Martin. 8): Dick Foran
Sally ‘Painter... Barbara O’Neil
Lisa Blake. 4 2)...08 Mona Barrie

Dr. MacConaghey..Minor Watson
Yale Tennis Coach. .Donald Briggs
Nan Bowleigh...Margaret Irving
Count Humbert....Gregory Gaye
Ted (as a Child)....Dickie Moore
Barbara (as a Child)

Audrey Leonard
Announcer ........ Crauford Kent

— — — AND SO THEY FELL IN LOVE!

Mat 205——30c

Spare the rod and spoil the wife, is Wayne Morris’ motto. And
here’s how he teaches his movie wife, Priscilla Lane, how to “‘Love.
Honor and Behave,” in the sock ’em and love ’em comedy hit from
Warner Bros. studio which opens today at the Strand Theatre.

(Review)

“Love. Honor And Bebave”
Tops In Comedy Romance

Story Synopsis: (Not for publication )

Sally Painter (Barbara O’Neil) has made a
fetish of being a good loser. She would rather
lose gracefully than win. Much to the disgust of
Dan Painter (Thomas Mitchell) her husband,
she is raising their son Ted (Dickie Moore, as
a child, Wayne Morris, grown up) according to

this creed.

She divorces Dan when she apprehends him in
the act of innocently kissing Lisa Blake (Mona
Barrie). Lisa is the wife of Jim Blake (John
Litel). Their daughter Barbara (Audrey Leonard,
as the child, Priscilla Lane, grown up) is the play-

mate of the young Ted.

Years later Barbara meets Ted again, falls in
love with him despite her engagement to Pete
Martin (Dick Foran) and determines to take Ted
away from his mother’s influence.

Ted finally is awakened. He whips Pete and
throws him out and then starts on Barbara. Then

the fun begins!

Every once in a while some-

thing comes along that revives

a jaded oldster’s faith in youth
and love. Such a heart-warm-
ing piece is “Love, Honor and
Behave” which opened yester-
day at the Strand Theatre.

Two of the most engaging
youngsters ever to step before
a camera, a true-to-life love
story, rollicking with human
comedy, fine understanding di-
rection, and a love song which
has already taken the country
by storm are the component
parts of “Love, Honor and Be-
Have.” But, seeing the pic-
ture, you won’t bother to break
it up into its parts—you’ll just
laugh, shed a tear or two, live
the story through and be aw-
fully glad you came.

Wayne Morris and Priscilla
Lane are the youngsters. There’s
something about this Morris
fellow. Something clean and
fine, something infectious that
has lifted him clear out of the
rank and file of young leading
men and into the star class. In
“Kid Galahad” and “Submarine
D-1” he proved to his producers
and the public that he was
something more than a hand-
some young stripling with a de-
lightful grin who could pack a

ale
~

wallop. In “Love, Honor and
Behave” he proves that he’s an
actor of first rank capable of
holding an audience captive in
that sizable palm of his. As
for his love-life, Miss Priscilla
Lane, whom you will remember
as the outrageous little vamp
with the golden voice in “Var-
sity Show,” say that she’s a
mixture of honey and red pep-
per and you'll get as close as
possible to describing the inde-
scribable. She’s blond, she’s
twenty, she sings “Bei Mir Bist
Du Schon,” that haunting bit
of swing, in a way that you’ll
remember and remember.

The story, which was adapted
from Stephen Vincent Benet’s
“Everybody Was Very Nice,” is
about two kids who are child-
hood sweethearts. They grow
up and marry—and that’s the
point where the picture really
begins. But we won’t spoil it
for you. Suffice to say that the
picture might have been sub-
titled “How Not to Get a Di-
vorce in Spite of Your In-
Laws.” bes

You’ll come away hold your
sides, humming “Bei Mir Bist
Du Schon” and thoroughly con-
vinced that the world’s a pretty
grand place, after all. ‘Se

LOVE, HONOR AND
BEHAVE’ OPENING
AT STRAND TODAY

A new and attractive team of
youngsters makes its appearance
today at the Strand Theatre, in
“Love, Honor and Behave,” the
newest Warner Bros. comedy-
drama.

The boy is the tall, young pugi-
list of “Kid Galahad’ — Wayne
Morris. The girl is small and
dainty Priscilla Lane whom War-
ner Bros. enticed away from Fred
Waring’s Pennsylvanians after her
performance in the recent musical
hit “Varsity Show.” “Love, Honor
and Behave” is the story of a boy
brought up by a doting mother
to become her impression of a gen-
tleman.

This was not the idea of the
girl who had always loved him.
She cured him of the fault in an
unusual way—by sailing into him
literally with a fistic barrage. The
big scene of the picture is a battle
between Wayne and Priscilla at
the end of which each has a nice
black eye but a more complete
understanding of the other.

The photoplay was directed by
Stanley Logan from a national
magazine story by the famous
Stephen Vincent Benet called
“Everybody Was Very Nice.” This
was adapted to the screen by
Clements Ripley, Robert Buckner,
Michel Jacoby and Lawrence Kim-
ble. Others in the cast include
Dick Foran, Thomas Mitchell, John
Litel, Barbara O’Neil, Dickie
Moore and Mona Barrie.

SHE WHO GETS SPANKED

They were shooting the last
scene from “Love, Honor and Be-
have” and the parents of the
youthful Wayne Morris and Pris-
cilla Lane had rushed into the
house to find Wayne with Priscilla
over his knee, busily administer-
ing a good spanking.

Everything that could possibly
go wrong with a scene had gone
wrong. It was retaken and re-
taken and the hour grew later.

“Come on people,” said Director
Stanley Logan, “one more take
and we'll all go home.”

“Don’t worry about us,” said
Wayne, “one more take and I
won’t have a home to go to.”

“Love, Honor and Behave,” a
highly amusing Warner’ Bros.
comedy-drama will be seen next
Friday at the Strand Theatre.

HELPFUL FRIENDS

Priscilla Lane is almost never
recognized off-screen by fans. Re-
cently she accompanied Wayne
Morris to a radio station when he
appeared on a national broadcast
and the next day she received 23
letters from fans informing her
that Wayne was two-timing her
and had a strange girl with him
at the broadcast. This off-screen
and on-screen romantic team are
now co-starring in “Love, Honor
and Behave,” the delightful new
comedy which is showing at the
Strand Theatre.

Production Staff

Director... .. «atime Stanley Logan
Sereen Play by. .Clements Ripley
Michel Jacoby
Robert Buckner
Lawrence Kimble
Orinigal Story by
Stephen Vincent Benet
Photography by
George Barnes, A.S.C.

iim Hiditor 0582.2: Owen Marks
AE WU IPECLOT ic as coats John Hughes
Musical Director.Leo F. Forbstein
Bound: bits cs. os! Sas Charles Lang
Gowns: by... 52. Howard Shoup

Page Thirteen

WAYNE MORRIS’ KID
BROTHER BASKS IN
REFLECTED GLORY

Probably the most popular boy
at a certain Los Angeles junior
high school these days is 15-year-
old Dick Morris.

Lovely little school girls smile
at him longingly and make no se-
cret of the fact that they are will-
ing, even eager, to have him escort
them to various schooi functions
—and to the movies.

But the girls aren’t fooling Dick.
He knows that it is not entirely
his manly charm that makes him
so popular. He knows that he is
second best in their affections—
they have a crush on his brother,
Wayne (Kid Galahad) Morris,
who is now starring in “Love,
Honor and Behave,” the Warner
Bros. comedy-drama now showing
at the Strand Theatre.

The big moment in Dick’s life is
little Rosemary Cooper, whose
beauty quite possibly may lead her
to a screen career some day. They
are constantly together.

But Rosemary has her troubles,
too, according to her mother, who
recently heard her laying down the
law to Dick.

“Yes, I’ll go to the movies with
you tonight—but on one _ condi-
tion,’ Rosemary told Dick. “I sim-
ply won’t go to see ‘Submarine
D-1’ again, whether your brother
is in it or not. We’ve seen it the
last seven times we’ve been to the
movies and that’s enough.”

THEY SWAP SOCKS

The day of socking women in
the movies has not passed, as
some current pictures prove. But
the women are coming into their
own—they dish it as well as take
it. Priscilla Lane gets a beautiful
black eye from Wayne Morris in
“Love, Honor and Behave,” the
Warner Bros. comedy-drama now
at the Strand Theatre. But he
gets just as pretty an orb from
her. And by the way, what sort
of a title is that for such doings?

SHE’S A SCREEN MAMA

Barbara O’Neil, young picture
actress, has had the novel experi-
ence of being greeted as “mother”
by several children in Hollywood,
although she has never been mar-
ried.

In “Stella Dallas” she was the
mother of Dickie Jones and in
Warner Bros.’ “Love, Honor and
Behave,” now showing at the
Strand Theatre, she is the mother
of Dickie Moore. She has had, she
says, all the trials and tribulations
of motherhood without actually
being one.

WAYNE’S NET SKILL

Wayne Morris, working out
daily on the tennis courts at War-
ner Bros. studio for his role in
“Love, Honor and Behave,” the
comedy-drama now on the screen
at the Strand Theatre, showed
such form and skill that various
tennis top-rankers are endeavoring
to make him take up the game pro-
fessionally as a sideline to his
screen career. But if the film pub-
lic have anything to say about
it, Wayne will keep on making pic-
tures. In “Love, Honor and Be-
have” he’s co-starred with his best
girl, Priscilla Lane.

KEEPS MOVIE DIARY

Priscilla Lane, pretty crooning
actress who is co-starred with
Wayne Morris in the _ current
Strand comedy, “Love, Honor and
Behave,” is keeping a diary of her
career in pictures which she says
she’ll put in a safe place for her
grandchildren to read. So far she
has appeared only in “Varsity
Show” and “Love, Honor and Be-
have,” but she’ll be coming soon
again in “Men Are Such Fools.”

Page Fourteen

BEI MIR BIST DU SCHON

Mat 202—30c

Means that you’re grand, Priscilla Lane, for the way you sing “Bei
Mir Bist Du Schon” to that sweetheart of the screen (boy friend
to you!) Wayne Morris, in that kiss-and-make-up movie romance,
“Love, Honor and Behave” now showing at the Strand Theatre.

Theyre Just Home Girls—
Those Talented Lane Sisters

Leasing of a house in the foot-
hills at Encino, California, by Pris-
cilla and Rosemary Lane, young
movie sisters, recently, points up
the fact that the women stars of
today demand home life along with
careers.

Hardly dry was the ink on their
contracts with Warner Bros. be-
fore the singing sisters set wheels
in motion to obtain a home.

Romance’ between Wayne
Morris and Priscilla Lane re-
ceived a temporary setback
during the filming of “Love,
Honor and Behave” at War-
ner Bros. studio when _ she
telephoned him, said “Guess
who” — which aggravates his
pet peeve—and he hung up
on her. It cost him a large
bouquet of orchids, a_ five
pound box of candy and a
pair of theatre tickets to
square things because he didn’t
recognize her voice.

They had specific ideas and an
agent was employed to fill them.
A home in the country, with plenty
of ground, a swimming pool and
a view of the mountains was their
demand. And not too far away
from their studio.

Soon as it was found, Mrs. Cora
Lane, mother of the two girls, ar-
rived from New York. along with
all the furniture acctimulated at
their joint home there during the
four years they starred in radio
with Fred Waring’s Pennsylva-
nians.

Today, Rosemary in overalls is
occupied painting fences while va-
cationing after conclusion of “Hol-
lywood Hotel.” Priscilla is busied
with interior decoration after her
starring work in “Love, Honor and
Behave,” the comedy-drama which
is now showing at the Strand The-
atre.

“We simply have to make a
home,” says Priscilla. “A career
alone isn’t enough. Think of going
back to a hotel room or an apart-
ment after you finish work. Why,
it would be deadly. We need a
place where we can put on old
clothes and relax while cooking or
working around at odd jobs.”

In this, the Lanes follow a fash-
ion universal among women stars
today. They buy or lease homes
at the earliest possible moment,
and the hotel or apartment living
of yesterday is a thing of the past.

Priscilla Lane and Wayne
Morris making love for the
camera, Director Stanley
Logan and “Love, Honor

and Behave.”
Mat 204—30c

JOHN LITEL— HE'S
THAT RARE THING
A MODEST ACTOR!

John Litel is an unusual sort of
person for an actor. He is modest,
unassuming and retiring.

For instance, if you scan the
biographical questionnaire he filled
out when he assumed a contract
at Warner Bros. studio you will
find no reference to war service.

But John Litel served with the
French forces in the front lines
during the World War. Served
with distinction and was wounded
and gassed. Litel, however, didn’t
reveal those facts. A friend did.

“Yes, I got a slight taste of gas
in the war,” says John negligently
in confirming his military service.
“Wounded? Just a little clip on
the ear is all.”

During the filming of “Love,
Honor and Behave,” in which he
portrays Priscilla Lane’s father, it
was as easy to get him to talk
about himself as it would be to
make a Sphinx break down and
tell all.

Making a highly successful de-
but on the stage at the age of 26
seemed of so little moment to
Litel that he can’t remember how
or why he happened to become an
actor. The debut was made, how-
ever, with Grace George in George
Bernard Shaw’s “Captain Brass-
bound’s Conversion” and he was
definitely committed to a_ stage
career after a number of years of
experimenting with other voca-
tions.

He played in stock in all of the
famous resident companies in the
country and was a great success
on Broadway in numerous hits.
His entry into pictures was as
unusual as his debut on the stage.
In California to visit his mother,
he was discovered by a Warner
Bros. talent scout and offered a
part in “Fugitive in the Sky.”

He will be seen in “Love, Honor
and Behave” which is now show-
ing at the Strand Theatre. Wayne
Morris and Priscilla Lane are the
stars and Stanley Logan was the
director.

DOGGIE MAKES DEBUT

Barbara O’Neil’s 4-year - old
Scotty, “Snooker,” makes his screen
debut in Warner Bros. “Love, Honor
and Behave,” in which his mistress
is featured. Constantly with Miss
O’Neil during filming of the ro-
mantic comedy, he never ruined a
“take” and is one of few dogs per-
mitted on a motion picture set at
any studio. Wayne Morris and
Priscilla Lane are co-starred in
“Love, Honor and Behave” which
is now showing at the Strand.

LANE GIRLS STAND IN

Rosemary Lane of the movies
recently cut short her vacation to
stand in for her sister Priscilla.

Because they want to perfect
their acting technique, the girls
have an agreement to stand in for
each other whenever possible. In
that way they expect to gain a
varied experience with different
directors.

Rosemary shortened her holiday
while Priscilla was playing the
feminine lead in “Love, Honor and
Behave,” the Warner Bros. comedy
that is now showing at the Strand
Theatre.

Just so that no one will be done
out of a job, the regular stand-ins
are employed just the same and
Priscilla teaches them to knit.

NAMES PET FOR MOVIE

Wayne Morris has named his
new police dog, “Kid Galahad,” his
first starring picture. He’s now
appearing in “Love, Honor and
Behave” with Priscilla Lane at the
Strand Theatre.

ONEIL GIRL WAITED
FOR MOVIE STARDOM

“Success means nothing until to-
morrow.

“Glamour is the result of an
infinite capacity for taking pains—
yesterday.

“Be sure you know enough to
stay on top before you try to get
there.”

Introducing Barbara O’Neil,
glamour girl model 1938, who had
sufficient brains to wait until she
was ready for success. She spent
six years of hard work as a prepa-
ration for taking Hollywood in her
stride and is now doing it. The
above is her philosophy. She is
now playing a featured role in
“Love, Honor and Behave” at the
Strand Theatre.

This girl played in the Falmouth
Players in New England with
Henry Fonda and Margaret Sulla-
van, and turned down offers to
come to Hollywood while those two
went on to the screen and stage
stardom. Then, she thought, she
needed more experience. Today, at
27, she is ready and has already
proved her capabilities in “Stella
Dallas.”

She is a delight to the eye, to
the casting office and to her direc-
tor, for she has developed a ro-
mantic personality that is definitely
her own. She can and has played
almost every type of role, and she
has the experience of the tested
trouper with which to do it.

Barbara O’Neil is very definitely
equipped with brains. She has
come to Hollywood success the hard
way, summer stock and winter
stock companies, small roles on
Broadway, taking every role of-
fered if it promised the opportun-
ity to work under a new or un-
usually capable director.

HE KNEW HER WHEN—

Mona Barrie, currently featured
in “Love, Honor and Behave,” at
the Strand, had the unique experi-
ence of unconsciously masquerad-
ing as a famous star when she
was en route to Hollywood to re-
port for her first screen role. All
along the route newspapermen and
fans greeted her, which puzzled her
no end, for she knew her name
and the fact she was entering pic-
tures meant nothing to the Ameri-
can public.

Finally she could control her
curiosity no longer. At Omaha she
asked a reporter whom he thought
she was. He replied that he
knew she was Bebe Daniels!

IT WAS FOOLPROOF

An electric dishwashing machine
got a laugh out of the film folk
on the “Love, Honor and Behave”
set recently at Warner Bros.
studio. According to the script, the
washer was supposed to function
perfectly for a while and then
blow up, showering Priscilla Lane
and Dick Foran with soapsuds,
water and crockery. Everything
went right with the first part of
the scene but the machinery stub-
bornly refused to explode.

After several attempts, Wayne
Morris wandered onto the set and
offered to see what he could do.
After monkeying with the gadgets
a while, he finally lay flat on the
floor and stared up at the works.

There was a painted sign on the
underside. It said “foolproof.”
Proving conclusively that even in
Hollywood, you can believe in signs.

LUCKY ACCIDENT WINS
FILM CAREER FOR BOY

If a secretary hadn’t been late
for work, one of the screen’s most
beloved child actors might not have
been discovered.

Dickie Moore is the youngster
who thus throws confusion into
the ranks of those who insist on
extreme punctuality.

Dickie was 11 months old and
taking a sun bath on the porch of

- his home when it happened,

Next door lived the secretary to
Joseph Schenck and being Mr.
Schenck’s secretary and late to
work one of her employer’s assist-
ants arrived to drive her to the
studio.

The rosy cheeked Dickie, quite
possibly amused by this considera-
tion accorded a _ tardy person,
called out greetings and made
quite a hit with the waiting assist-
ant. He told of the baby at the
studio and Mrs. Moore was invited
to bring Dickie in for an inter-
view. He was signed to a contract.

A part with John Barrymore in
“The Beloved Rogue” followed and
Dickie was definitely headed for
cinematic fame. More bits and
small parts than he could handle
were offered. He became so popu-
lar in fact, that roles were written
in for him. He has been playing
on the screen ever since, and now
at the ripe old age of twelve is
portraying Wayne Morris as a
child in “Love, Honor and Behave”
at the Strand Theatre.

MUSIC FROM GEARS

Certain nervous persons are sug-
gesting that Dick Foran, the film
actor, open a school for the pur-
pose of teaching feminine motor-
ists how to shift gears musically.

The idea was born on the “Love,
Honor and Behave” set at Warner
Bros. when Dick, during a between
scenes wait, demonstrated the num-
erous sounds he could produce by
clashing the gears of a car. He
played “Yankee Doodle,” he imi-
tated birds and beasts and he even
had the gears saying ‘‘mama.”

(Sports Story)

MOVIE TENNIS GAME
STARTS ARGUMENT
IN SPORTS CIRCLES

Page Big Bill Tilden, Ellsworth
Vines, Fred Perry! The argument
that started ’way back in the days
when they thought tennis was a
sissy game is about to start over
again. And it’s all because of the
way they filmed a tennis game in
a movie. A tennis game which
brings out a point of sportsmanship
around which the whole flicker plot
revolves.

Wouldn’t Big Bill have leaped on
his soap-box to argue about the
following situation—in fact, won’t
he, when he sees the picture?

It’s two-all in sets, 5-4 in the
final set. But the boy who is trail-
ing seems to have had the match
in hand and his opponent is tired.
Moreover, our hero is serving, and
hitherto his service—in this set—
has held beautifully. He wallops
over the first service, and his tiring
opponent can’t even touch the ball.

On the next shot, the opponent
hits out desperately. It’s one of
those lucky returns that kiss the
sideline; our player doesn’t even
try for it. His next service makes
the other player out a shot and it
stands thirty-all. Then comes one
of those heart-breakers all players
know. Our hero tries for an ace,
and his opponent’s feeble return
balances on the net cord—then
trickles over!

Now it’s point set, match, tourna-
ment—but the boy is steady and
confident. The first service stings
into the court and the opponent
forehands it desperately. It’s down
the alley line so our hero lunges
to make the return.

“Out!” calls the linesman. And
so is our hero’s return—the shot,
out or in, was too much for him.

“The score is deuce!” says the
referee.

Right there is where the film
brings up that old tennis argument.
For in the Warner Bros. comedy-
drama “Love, Honor and Behave,”
which comes to the Strand Theatre
next Friday, Hero Wayne Morris
cries that the ball was good. He
insists it’s game, set, match! Ref-
eree and opponent won’t accept that
but agree to call a let and play the
point over. Our hero dinks in a
service, and the opponent dinks it
back, unwilling to out such a shot
or yet to kill it for the match.

Then hero Morris — yeah, the
“Kid Galahad” boy—obviously and
deliberately throws the point!

Had Big Bill Tilden, a keen com-
petitor always, been there as a
spectator, he’d probably have
brained that super-gallant hero
with the edge of a racket. Yet ac-
cording to Fred Perry, in all-
English matches, fine points like
that are practically the rule of
sportsmanship.

Fred has won laurels for his
sportsmanship as well as his play,
but he and his countrymen, it
seems, deliberately restrain their
finer instincts in international and
foreign play to conform with the
more practical customs of the
French and some other nations —
possibly Americans, whose heritage
is bitter argument with baseball
umpires about adverse baseball de-
cisions.

Probably the tennis match in
“Love, Honor and Behave” is given
more importance than any ever
filmed, for that lost match loses
hero Wayne Morris his girl Pris-
cilla Lane—for the time being—and
throws monkey wrenches into the
life-machinery of two very amus-
ing families.

HAS SIZEABLE MITTS

Wayne Morris, star of “Love,
Honor and Behave” has the larg-
est hands of all the men who work
at Warner Bros. studio. Morris
spread the width of his palm
against a burly boss carpenter and
outdid him completely.

Exploitation and Contest Ideas on Following Pages

Page Fifteen

“NAME THE PICTURE” CONTEST
This is the type of contest that's a favorite with news-
papers because it's easy to work. The cut captions
provide clues to the answers. Here's how it works: Each
day a scene from an earlier movie appears in the paper.
Readers are asked to name the motion picture in which
the scene belongs. Those sending in correct answers
receive complimentary tickets to Love, Honor and Be-
have." Pictures can be printed in any order—with scene
from "Love, Honor and Behave" appearing on the last
day. Correct answers are listed below. Try it your-
self — it's fun. But no peeking at the answers!

CORRECT ANSWERS

(Key to numbered captions)
First Day. Loteeeereeeeeeee “Public Enemy”
Second Day.. “Goodbye Again”
“Swing Your Lady”
‘It’s Love ’'m After”

**Love, Honor and Behave”

1. Jimmy Cagney shows his public how to tame an enemy in one
slap of the hand. It’s the “grapefruit method.” If you’d like to
win femmes and influence women, we don’t recommend that you
try it. Can you name the picture in which this scene takes place?

2. If you want your lady to Love, Honor and Behave, Warren
William suggests this “scalp treatment” and a threatening “love’’
slap. If you want to say “goodbye” to your lady, just try it again
and again. What is the name of the picture in which scene appears?

3. Here we have the “hillbilly method.” The hansom’ rasslin’ rascal
from Noo York is teaching the blacksmith belle of the Ozarks a
new hold on love. Swing it, Nat! Name the picture in which the
scene appears and win two tickets to the Strand Theatre.

4. It looks like the “marked woman” is really on the spot this time.
Leslie’s telling her that if it’s love she wants, he’s the only guy in
town who can give it to her. Watch for the last picture in this con-
test; it appears in this paper tomorrow.

5. Wayne Morris evidently believes in the “reverse method.” Need
we tell you that he has the situation well in hand? It’s one of the
hilarious scenes from his new picture—at the Strand Friday. Name
the picture and send it to the Contest Editor immediately.

Set of contest mats No. 501B—75c from Warner Bros. Campaign Plan Editor

Page Sixteen

Comic Titles

Variety reports some of the hu-
morous titles sent in by retailers
all over the country ordering
copies of “Bei Mir Bist Du
Schoen.” Here are a few:

“Buy a Beer, Mr. Shaine,”
“My Mere Bits of Shame,”
‘““Mr. Barney McShane,”’
“Have You Met Miss Du
Shaine.”’

These were recalled on the Bing
Crosby Radio Program when
Wayne Morris appeared as guest
star. These misnomers brought a
lot of laughs. Idea lends itself to
a novel contest in which patrons
are asked to submit euphonious
misinterpretations of the song
title. Award prizes to those send-
ing in the longest and most hu-
morous list.

Come Ye Sirens

Priscilla Lane is the “vivacious
vamp”’ of “Varsity Show.” Con-
duct a “Love, Honor and Behave
Vamping Contest”’ in your theatre
—open to girls only and should
consist of the arts of winking, etc.
Tie in with local newspaper, nam-
ing editor as one of the judges,

SWING INTO ACTION WITH THE No. 1 HIT SONG

Inquiring Reporter

No need to tell you that ‘Bei Mir Bist Du
Schén" has taken the nation by storm—you've
discovered that for yourself. Take every avail-
able means to sell your show with this song.
Go to your local music dealers immediately
and arrange for window and counter displays
of sheet music and recordings and tie in your
billing and playdates. Supply them with
plenty of stills, cut outs and display cards.
Blow up title page and surround with stills
from picture; arrange a musical set-piece in
your lobby. Tie up with all the recordings.
Broadcast song through P. A. hook-up in your
lobby. On the extreme left is an exploitation
item, "Comic Titles," which you might be able
to put to work. For further information con-
tact your local Harms Representative or

SAM SERWER, HARMS, Inc.
1250 Sixth Avenue, New York City

Limerich Contest

The question: ‘‘What are the best
methods to make your wife (or
husband) “Love, Honor and Be-
have.” People interviewed re-
ceive complimentary tickets to
your show. Also good questien

thus gaining his cooperation for
valuable publicity.

Classified Ads

Wayne Morris—I love you more
than anything in the world—but
you want me to “‘Love, Honor and
Behave.” Priscilla Lane tells all
—at the Strand on Friday.

Priscilla—Pm not going to let
anybody or anything bust us up,
so you better promise to ‘Love,
Honor and Behave.”’ Wayne Mor-
ris. P.S. You’ll find out more
about our love battles at the
Strand next Friday.

Advice to Lovebirds

Watch society columns of local
paper week before your showing
for engagement and wedding an-
nouncements. Send this message
to young couples: ‘Congratula-
tions and good luck. Do you think
you'll be able to ‘Love, Honor and
Behave?’ See how Wayne Morris
and Priscilla Lane ‘battle’ it out
in their latest picture at the
Strand Theatre on Friday.”’

Have a Heart

Notes with heart imprints can be
distributed to stenogs in office
buildings, in restaurants, inserted
in stationery packages, ete. Copy:
“If you want to learn how to
‘Love, Honor and Behave,’ be sure
to meet me at the Strand on Fri-
day ... (signed) Wayne Morris.”

for lobby broadcasts.

“For Direct Mail and
“Radio Announcement

Dear Friends

Not since Jimmy Cagney
pushed a grapefruit into Mae
Clarke's face has there been
so much fun in a movie as in
"Love, Honor and Behave."

When cave=-man Wayne Morris
tries to tame the vivacious
vamp of "Varsity Show''—
Priscilla Lane, theres a rib-
breaking, roll-in-the-aisle
fun fest for all. And when
Priscilla looks into Wayne's
big black eyes (and we mean
real shiners) and sings "Bei
Mir Bist Du Schoen," it's a
ease of love at first fight.

Wayne Morris plays the
part of a Yale man in the pic-
ture, a champion tennis
player who always wins a love
game, especially when he's
playing it with girls.

If you have a girl "prob-
lem," if she always says "no"
when you want her to say
"ves,' be sure to take her to
see "Love, Honor and Behave."
That'll put her inline! It
comes to the Strand Theatre
on Friday. <9

Sincerely yours,
(Signed) The Manager

Still a favorite with many news-
papers, this one can run for five
days or less. Award free tickets
for best last lines to the follow-

ing:

There was a young fellow named
Wayne,

Who fell for a girl named Lane,

He was always quite sane

Till she sang “Bei Mir Bist Du
Schoen”

She promised to “Love, Honor and
Behave,”’

But now she treats him like a slave,

So he gave her a boot,

In a place that’s quite cute,

A very fast rising young star is

The husky and handsome Wayne
Morris,

Instead of Vanilla

He took Priscilla

There was a young lassie name Lane,

Wayne Morris she chose for her
swain,

When she refused to behave,

He socked her, the knave!

No longer can Wayne Morris trill a
Gay song to the lovely Priscilla,
*Cause she scornfully hissed

His loving “Bei Mir Bist’’

Bella Bella Display

Display stills of Priscilla Lane in
lobby with selling line: ‘She’s
beautiful.” Follow with this copy
in various languages: “In France
they say: Pour moi tu es belle;
in Spain: Para mi tu eres la mas
linda; in Italy: Per mi tu sei
bella. And Wayne Morris says:
‘Bei mir bist du schoen.’ ”’

Page Seventeen

Tiptree tack ae tom 2a. Wag n
Kaw kenr ive Kress 3 rea

doors and parked

print: 500, $4.50:
SCISSORS: Made of colored

cardboard; operates like
shears; 8 inches long. Price,
assembled, including theatre
imprint: 500, $5.00; 1000,
$9.00; 5000, $8.50 per M.

OUT T0 ere

LOVE HONOR AND
BEWAVE.

DOOR HANGER: Made of
colored cardboard. Hole at
top for hanging on office

Rt “Love, HONOR /
"SF AND BEHAVE";

“LOVE, HONOR
and BEHAVE”

Starting

WAYNE MORRIS
NE

PRISCILL

HEART CUT-OUT: Can be
used for ''Find Your Mate"
contest (see below). Billing

cars. and number on front, instruc-
Prices, including theatre im-

tions and theatre imprint on

1000, back. $6.00 for set of 2000
$6.00; 5000, $5.50 per M. (includes 1000 duplicates).

ROLLING PIN: Price, includ-
ing theatre imprint: 500,
$3.00; !000, $5.00; 5000,
$4.00 per M.

All Prices F.O.B. N. Y. C. Order from
ECONOMY NOVELTY CO., 225 West 39th Street, N. Y. C.

Find Your Mate

Here’s one that was used for the
stage hit, ‘““Boy Meets Girl.”’ Pretty
gal goes round town handing out
small paper hearts imprinted with
number, to lads. Duplicate set
with corresponding numbers _ is
given to lassies. Copy on back
tells °em to wear heart on their
lapel. If they can find the person
of the opposite sex with number
that corresponds to theirs, couple
receives free tickets to your show.
(See novelties above. )

Elusive Elopers

‘“‘Bride and groom” dash through
streets with hurriedly-packed bag-
gage, giving impression that they
are eloping. Sign reads: ‘““We’re
two lovebirds on our way to a
swingtime honeymoon of hilarity
—‘Love, Honor and Behave’ at
the Strand Theatre.”’

Tie-Up Stills

Order from Campaign Plan
Editor. Specially priced at 85
cents for set of ten; individually
at 10 cents.

Wayne Morris: Tennis Racquet
(EN 1), Camel Hair Coat (WM
203), Spring Suit (WM 202).
Priscilla Lane: Flowers (PL 17),
Hat (PL 29), Coiffure (PL 62),
Wooden Bracelet (PL 74).

John Litel: Pipe (JL 20), Checked
Sport Jacket (JL 27).

Dick Foran: Rifle (DF Pub. B).

ATTENTION
CONNECTICUT
EXHIBITORS!

Complete the Title

Invite patrons to complete the
title ““Love, Honor and .............
Award free tickets for best ones.
Here are a few samples: Love,
Honor and Oh! Baby!; Love,
Honor and Betray; Love, Honor
and Hooray.

Signs on Lanes

All streets designated as “‘Lanes’’
might be posted with cards read-
ing “Priscilla Lane.” Then in
smaller type, the picture title, the-
atre imprint and playdate. Make
them on arrows pointed in the
direction of your theatre.

Page Eighteen

Especially Yale students and
alumni! All will be interested to
learn that Wayne Morris is a
Yale man in the picture. This
should get plenty of space on
school bulletin board; display
stills of Wayne Morris wearing
his major "Y"' (Order EN 5, EN
6). Also show stills of Priscilla
Lane (PL 37, PL 55) and bill her
as the "Vivacious Vamp" who
sings ''Bei Mir Bist Du Schoen."
This picture has everything it
takes to bring out the collegi-
ates and their belles femmes—
so hop to it and tell them about
it in every way you know.

Lady Behace Exhibit

This novel exhibit in your lobby
consists of various ‘“‘methods” of
making young ladies behave. Sell-
ing line: ‘“‘Men—are you having
trouble with your women? Here’s
how to make ’em ‘Love, Honor
and Behave.’ ”

Exhibit A — Fire Alarm Box.
Copy: “If the girl says ‘no’ pull
down the lever and call out the
Fire Department.”

Exhibit B — The Noose. Copy:
“If your girl is the type that likes
to ‘swing,’ this method is guaran-
teed to bring results.”

Exhibit C — One Airplane Ticket
to North Pole. Copy: “If all other
methods fail, fly to the North
Pole and see what you can do with
the Polar bears.”

Find Fairest Couple

Newspapers are playing up the
sizzling romance between Wayne
Morris and Priscilla Lane. You
should have little trouble selling
them as Hollywood’s latest love
match. Idea lends itself to a con-
test to find the “happiest married
couple in town.”’ Finals are held
in your theatre night picture
opens. Prizes are promoted by
local merchants.

Kiddy Party

Conduct a Priscilla Lane Kid
Party a few nights before picture
opens. Young couples are in-
vited to come to your theatre
dressed as kids—like in the pic-
ture. Lolly pops and other nov-
elties (see above) are given out
at door. Invitations read: ‘‘Pris-
cilla Lane invites you to her
Kiddy Party at the Strand The-
atre, where she will promise to
‘Love, Honor and_ Behave.’ ”’
Prizes are awarded to the “cutest
kids” at the party.

Smile Contest

Priscilla Lane has a_ winning
smile that’s hard to beat. That’s
your cue to find the local gal
with the most beautiful smile, or
the smile most like Priscilla’s.
Order these “‘smiling stills’: PL
33, 35 36, 37 for publicity
plants and lobby display.

Duet In Lobby

Have attractive couple seated at
Baby Grand in lobby. Girl plays
and sings “Bei Mir Bist Du
Schoen” to boy. Cover piano
with stills, selling copy and play-
dates. Patrons ask couple to play
their favorite love songs.

NON-RENTAL ITEMS

8 ox 100 SEPIA
FAN FOTOS

$5.50 per M, $3 for
500, $1.50 for 250.
Ask the Vitagraph
Ad Salesman for

our special prices
on large quantities.

LOBBY DISFUEATS

Take advantage of our wide range of display accessories.
Drop us a postcard today. Let us tell you how your theatre

can have these displays at a reasonable weekly rental fee.

Write to:
AMERICAN DISPLAY COMPANY, Inc.
525 West 43rd Street New York City

REGULAR WINDOW CARD

ILO CORAC: be Lease ee SG CROMER roan aoe TnI cara tes AR 7c each
BORG 239 Dig ce oe ee A em Gi hae 6c each
FOU: Nid -GVOl coro a ak a ee 5'/c each

wn Bj CR aa an one Sep neti a Page ae een 15c each

MIDGET WINDOW CARD
PRIGE: =. BE Par cde seh Rea etre tote td Scene a aN 4c each

xis
COLOR GLOS
AUTOGRAPHED
STAR PORTRAIT

| to9.....35¢ each
10 to 24... 30c each
25 and over.20c each
This item also available

on all other Warner
Bros. stars.

24" x 60"

{also available in size 24" x 82")

Page Nineteen

RENT THESE ACCESSORIES

The Picture
Thai Brings You the

SPECIAL QUANTITY SALE PRICES ee Te os
(For Posting or Sniping)

ONE-SHEETS
50 to 99

100 and over.

50 to 99

100 and over

25 to 49...
50 to 99...

100 and over...

THREE-SHEET.____———sRRental 24c each

SIR-SHEE So BOR Mola NCNM EE OORT sp tp SNE? Rental 48c each

INSERT . . Rental . . 12c ea. Rental 8c each

COLORED 22 x 28's

Rental: 20c each

COLORED |1 x 14's

SET OF 8
Rental: 35c

WINTE,
® IN o
Us. he

Scanned from the United Artists collection at the
Wisconsin Center for Film and Theater Research,
with support from Matthew and Natalie Bernstein.

for Film and Theater Research

http://wcftr.commarts.wisc.edu

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Full text of "Love Honor and Behave (Warner Bros. Pressbook, 1938)"

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